The Chrysanthemum Revealed: Sector by Sector, foreign players are unfolding the Japanese market. Strategies that account for cultural differences are one secret to success. But help is also on the way from Tokyo in the form of investment incentives and credits. 4 days of roundtable discussions, 4 dinner forums and receptions. Attended by 50 business and political leaders. Among them were: Vice Minister of International Trade and Industry’s Yuji Tanahashi, JETRO’s Mamoru Iwamoto, SmithKline Beecham’s Hachiro Koyama, Taiko Electric Works Toru Uchara, NTT’s Hideaki Toda and Freudenberg-Nok’s Joseph Day.

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